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Article: College Women Say College Men Don't Ask For Dates.(Brief Article)(Statistical Data Included)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- September 1, 2001
CopyrightCOPYRIGHT 2001 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most college women plan to get married and many expect to meet their future husbands at school; however, the college dating scene does not offer realistic opportunities to get to know potential partners, according to a study of heterosexual women at U.S. colleges and universities commissioned by the Independent Women's Forum. Although more than eight in 10 women (88%) say they are generally happy with the social scene at their colleges, they describe the campus climate as offering limited romantic options.
The most common forms of sexual interaction between college women and men offer either far more or far less commitment than most college women prefer. Women at ...