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Article: Books and magazines.(in drug stores)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- September 24, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Q. Which magazines lend themselves to strong sales in the chain drug channel? Why?
MATE: "Besides big newsstand magazines that have broad appeal to everyone passing through checkout, the most popular magazines sold at drug stores are women's titles, particularly beauty- and health-focused books. These subjects have appeal related to the reasons consumers are shopping in drug stores."
Q. How can chain drug retailers best exploit their opportunities in this category? Where should magazines be placed in their stores?
MATE: "Along with checkout positions, magazines with a particular interest should be placed near the product aisle that corresponds ...