Article: E*TRADE Bank Launches Home Equity Loans.

The Nation's Largest Branchless Bank Further Expands Its Consumer Lending

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ARLINGTON, Va., Oct. 16 /PRNewswire/ --

E*TRADE Bank, the nation's largest branchless bank and a wholly-owned subsidiary of E*TRADE Group, Inc. (NYSE: ET), today announced the launch of Home Equity Lines of Credit (HELOCs) and Home Equity Installment Loans (HEILs). The expansion of E*TRADE Bank's value-based consumer lending platform enhances the potential for deeper household relationships and recurring non-interest income. In addition, E*TRADE Bank will further diversify revenue and increase interest rate spreads by placing these home equity products into its ...

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