Article: Creme de la Creme; The world's most sought-after face cream arrives in Birmingham this week - and at pounds 135 for a 65ml tub, it marks the start of couture beauty in the city.(ROP)

Byline: Lisa Piddington

You wouldn't know by looking at the packaging that this is one of the world's most expensive face creams. There are no gimmicks, no state of the art design and no fancy promises.

Creme de la Mer has become the beauty industry's sensation - and much of it is down to word of mouth and testimonials from its many devotees. It's become known as the cream that makes the gorgeous even more gorgeous.

It took the US by storm - with a list of fans that includes Sharon Stone, Jennifer Lopez, Britney Spears and Donatella Versace. In ...

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