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Article: PCS LAUNCHES FERTILE MINDS TO EDUCATE PUBLIC.(Potash Corporation of Saskatchewan Inc. launches marketing campaign)(Brief Article)
- Article from:
- Agri Marketing
- Article date:
- October 1, 2001
CopyrightCOPYRIGHT 2001 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Editor's Note: Dave Delaney is president of marketing and sales at Potash Corporation of Saskatchewan Inc. (PCS), the world's largest fertilizer enterprise producing the three primary nutrients -- phosphate, potash and nitrogen -- and is a leading supplier to three distinct market categories: agriculture, animal nutrition, and industrial chemicals.
AM: From a marketing standpoint, how did PCS weather the extremely high prices of fertilizer in the spring of 2001 as it relates to the fertilizer products it produces?
DD: There were three factors that helped us weather the high fertilizer prices during the spring of 2001. The first is that we are basic in ...