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Article: Makers trumpet certified vehicles; Advertising aimed at upscale buyers.(used car market)(Brief Article)
- Article from:
- Automotive News
- Article date:
- October 15, 2001
- Author:
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Copyright informationCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Automakers are taking new-car approaches to advertising certified used vehicles.
In the last two years, ad spending to promote certified vehicles has increased at double-digit rates.
In some cases, those dollars are paying for ads aimed at high-profile consumers - readers of Forbes, Fortune and The Wall Street Journal, for example - who would not be considered used-car buyers. Automakers also are using radio, regional TV spots and the Internet.
Certified seen as alternative
The efforts reflect the growing importance of certified vehicles to automakers' strategies. The companies are striving to position certified used vehicles as an ...
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