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Article: Puerto Rico Tourism Company Launches New Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- October 19, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Campaign Showcases Culture and Adventure
SAN JUAN, Puerto Rico, Oct. 19 /PRNewswire/ --
The Puerto Rico Tourism Company today launched "You're Not Dreaming, You're in Puerto Rico," the first new image and advertising campaign for Puerto Rico in more than three years. Unveiled during an event at the Cuartel de Ballaja in Old San Juan, the $15 million campaign highlights the enchanting qualities of the Island through print and broadcast placements. The campaign also includes the launching of The Tourism Company's newly designed web site (http://www.GoToPuertoRico.com) and a new treatment for the words Puerto Rico.
Recognizing new trends in the ...