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Article: Stroh's uses family appeal in TV ads to sell product. (Stroh Brewery Co.)
- Article from:
- Modern Brewery Age
- Article date:
- August 21, 1989
CopyrightCOPYRIGHT 1989 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stroh's uses family appeal in TV ads to sell product
Peter W. Stroh, chairman, Stroh Brewery Co., is only one of four Stroh family members to talk about the qualities of fire-brewed Stroh's beer in four new television commercials.
The new campaign breaks away from traditional beer commercials, according to creator Hal Riney, by featuring the voices of Stroh family members, Peter, John II, and John III heard over film footage of the Bavarian countryside in Germany.
"We felt that the advertising campaigns of many other brewers had become essentially look-a-likes and indistinguishable from each other," Peter Stroh said. "At the same time, though, ...