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Article: Introducing The Euro.(Brief Article)
- Article from:
- Hotels
- Article date:
- October 1, 2001
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Copyright informationCOPYRIGHT 2001 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Communication is more essential than ever.
When the International Hotel & Restaurant Association (IH&RA) set up its Euro Task Force in February 1998, the conversion to the new currency and the actual introduction of euro notes and coins on January 1, 2002, seemed a long way off. Now the Task Force can look back with no little satisfaction over the work accomplished by its members, the leading hospitality chains, to prepare for this historic event.
One of the outcomes of the IH&RA Euro Task Force is that it enables the experience of the major chains to be shared for the benefit of the industry as a whole. Their advice to hotel operators large and small ...