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Article: Epsilon and KeyBank Recognized by ABA Marketing Network as 'Best of the Best'; Award-Winning Marketing Solutions Attract and Retain Small Business Clients.
- Article from:
- Business Wire
- Article date:
- October 22, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Technology Editors
BURLINGTON, Mass.--(BUSINESS WIRE)--Oct. 22, 2001
Epsilon, a leading marketing solutions provider, has been awarded the "Best of the Best" from the American Bankers Association (ABA) Marketing Network for the small business prospecting initiative developed for KeyBank, a subsidiary of Cleveland-based KeyCorp (NYSE: KEY). This initiative, which comprised a three-part communications stream that provided Key's small business relationship managers with the tools necessary to acquire new clients, won the "Best of the Best" award for its creative strategy and innovative design in the direct mail category.
Two additional ...