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Article: Retailer roundtable - who buys digital pianos and why; retails profile the digital piano buyer and detail successful selling strategies. (includes profiles of six stores) (includes related articles)
- Article from:
- Music Trades
- Article date:
- September 1, 1989
CopyrightCOPYRIGHT 1989 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailer Roundtable -- Who Buys Digital Pianos And Why
Retails Profile The Digital Piano Buyer And Detail Successful Selling Strategies
Music and Arts Center Rockville, MD
Tapping New Markets With Digital Pianos
The 14-store Music and Arts Center chain has clearly proved in the last 12 months that digital pianos are not the exclusive domain of acoustic piano dealers and MI stores. As one of the nation's largest retailers of band instruments with locations surrounding both Washington, DC, and Baltimore, Music and Arts has forged a strong digital piano business with sales and merchandising strategies gleaned from its band ...