Article: Global Going.

What does it mean to be a global business? You need to know before you leave money on the table, and alienate potential customers.

What does it take to be a global business? If you're a U.S. business accepting orders from other countries, does that mean you're a global business? If you create a Web site in multiple languages, does that mean you're a global business? If you're a business based in an English-speaking country, and you do business with other English-speaking countries, does that mean you're a global business?

The answer to all three questions is no ... and maybe.

One clear definition I've found of globalization comes from the WorldWise Web site: ...

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