Article: NIKI LAUDA BRANDED BY RISK.(Lauda Air)(Brief Article)(Company Profile)

Twenty-live years ago, the famous Austrian racecar driver Niki Lauda spun out of control on the Nurburgring course in Germany. His vehicle caught fire, and fellow drivers pulled him out of the burning wreck. His helmet had come partially off, and he had sustained terrible burns on his face and body and fell into a coma Six weeks later, he was racing again. This was the nature of Niki Lauda. Rather than ending his life or career, the accident changed his perspective, and he went on to embark on a new venture: founding his own airline.

"You either get over it now or never," Lauda told Die Presse this summer. Lauda, who had found fame and fortune in racing, decided ...

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