Article: From socks to jocks, Belco cleans up on sports. (Belco Athletic Laundry Equipment)

From socks to jocks, Belco cleans up on sports

In his efforts to clean up athletics, Bill Beall Jr. has visited Johnny Unitas' home, ordered drinks alongside slugger George Brett and rubbed shoulders with Vince Lombardi.

But Beall is not out to air sports stars' dirty laundry. As national sales manager for Charlotte-based Belco Athletic Laundry Equipment, he just wants them to keep it clean.

And plenty of them have--using specially made washers and dryers bought from Bill Beall Sr., 71, who still runs the distributorship he started 33 years ago. In the dazzling duds department, Belco has put the spin on the Toronto Blue Jays, the California Angels, ...

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