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Article: STYLING PRODUCTS BOOST EUROPEAN MARKET.
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE HAIR STYLING MARKET is enjoying another year of solid growth among the Big 5 European countries. With growth in the hair care and coloring sectors tailing off in many areas, styling products are carrying the manufacturers' banners and there is still plenty of room for growth, according to industry experts.
However, the market tends to be weighted toward younger consumer groups. More traditional products such as hair sprays and mousses are suffering accordingly. According to Taylor Nelson Sofres European Toiletries & Cosmetics Database (ETCD), over a third of the those wearing hair spray are 55 or older, whereas more than three quarters of gel aficionados are ...