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Article: Green Thumb.(fundraising via direct mail programs)(Direct Marketing Association of Washington Conference and Expo)
- Article from:
- The NonProfit Times
- Article date:
- January 15, 2001
- Author:
CopyrightCOPYRIGHT 2001 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sowing the seeds for successful fundraising
Nonprofits need to develop clear plans to cultivate their relationships with donors. As the connection is strengthened, so will the positive response to calls for support increase.
"Nurture that relationship with your donors and hopefully it will result in bigger and better retention rates," Susan Bachurski told executives attending The Direct Marketing Association of Washington Conference and Expo in Washington, D.C.
While there are many elements that add to the success of a cultivation program, Bachurski, president and creative director of Bachurski Associates, an industry leader in the field of ...