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Article: Donor Fatigue.(New Directions in Philanthropy CEO Judith E. Nichols on overcoming donor fatique)(Association of Fundraising Professionals 2001 International Conference)
- Article from:
- The NonProfit Times
- Article date:
- May 15, 2001
- Author:
CopyrightCOPYRIGHT 2001 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Overcoming the communication battle
People born prior to World War II want to be asked to give, and often will, even if they haven't been acknowledged with a thank you.
But, people born after WW II want to be left alone to conduct research before opening their pocketbooks, and generally become jaded if not recognized.
These may seem like broad generalizations, but those are some of the observations made by Judith E. Nichols, CFRE and chief executive officer of Portland, Ore.-based New Directions in Philanthropy. She made the comments in explaining how nonprofits can overcome donor fatigue during the recent Association of Fundraising ...