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Article: New basics buoy legwear and bodywear. (hosiery and exercisewear manufacturers)
- Article from:
- WWD
- Article date:
- November 30, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW BASICS BUOY LEGWEAR AND BODYWEAR
NEW YORK - Legwear and bodywear manufacturers have high hopes for 1990.
A major thrust in basic programs helped 1989 rack up moderate gains, according to most manufacturers interviewed, and also helped revive retailer confidence in the categories. Now, say the manufacturers, the market is ready to build on its basic programs with more novelty and fashion-forward looks.
A big story in 1989 was the importance retailers and legwear makers placed on a new breed of consumer, a consumer who is aware of sophisticated wardrobe concepts and will shop for more than basic hosiery.
Many hosiery executives said ...