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Article: AOL Time Warner and Kellogg USA Announce Strategic Cross-Platform Marketing Alliance.
- Article from:
- Business Wire
- Article date:
- October 31, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Hi-Tech Writers
NEW YORK and BATTLE CREEK, Mich.--(BUSINESS WIRE)--Oct. 31, 2001
Kellogg's and Keebler Products Featured Across AOL
Time Warner Online and On-Air Brands
AOL Time Warner and Kellogg USA today announced a strategic cross-platform marketing alliance that will feature a number of Kellogg's(R) and Keebler products across AOL Time Warner's portfolio of online and on-air brands. The agreement was negotiated in conjunction with Starcom North America, media agency of record for Kellogg and Keebler.
Through this new agreement with AOL Time Warner, Kellogg - the world's leading producer of cereal and ...