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Article: Burger King Corporation and AOL Time Warner Announce Strategic Alliance and Partnership.
- Article from:
- Business Wire
- Article date:
- November 5, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
MIAMI & DULLES, Va.--(BUSINESS WIRE)--Nov. 5, 2001
"Internet-Powered" Campaigns Planned, With Special Sports and
Music Features Soon To Be Available Only Through Purchases at
BURGER KING(R) Restaurants
Burger King Corporation and AOL Time Warner (NYSE: AOL) today announced an industry-leading, "Internet-powered" strategic alliance and partnership that will soon offer exciting new interactive programs and features exclusively designed to reach BURGER KING(R) customers.
Under this new partnership, Burger King Corporation and AOL Time Warner plan to create a series of integrated marketing concepts that ...