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Article: Kellogg Names The Wimbley Group Advertising Agency To Target African-American Consumers.
- Article from:
- PR Newswire
- Article date:
- November 5, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BATTLE CREEK, Mich., Nov. 5 /PRNewswire/ --
Kellogg USA today announced that The Wimbley Group, Inc. of Itasca, Illinois has secured the company's African-American marketing account. The agency will immediately begin work on special Kellogg's advertising and promotional initiatives targeting African- American consumers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20011105/DEM023 )
"We reviewed several excellent and talented agencies from around the country, and The Wimbley Group was the most strategically aligned with our vision," said Jorge Flores, director of ethnic business development for Kellogg USA. "We were very impressed by their ...