Article: Andersen and Artesia Technologies form alliance to streamline the brand asset management supply chain; Andersen's digital asset management solutions offer innovative methodologies gained from implementation of Artesia's TEAMS solution at General Motors.

M2 PRESSWIRE-5 November 2001-ANDERSEN: Andersen and Artesia Technologies form alliance to streamline the brand asset management supply chain; Andersen's digital asset management solutions offer innovative methodologies gained from implementation of Artesia's TEAMS solution at General Motors (C)1994-2001 M2 COMMUNICATIONS LTD

RDATE:05112001

Andersen(tm) and Artesia Technologies(tm) today announced an alliance for assisting organisations with significant brand equity and extensive use of online and offline rich media to more effectively manage their extended supply chain of brand assets. The two organisations will work closely to develop and implement ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!