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Article: 10 reasons to hire an ad agency.
- Article from:
- Snips
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ask what an "ad agency" does and chances are you'll hear something about creating ads. Yes, an ad agency can create ads for television, radio, magazines, and newspapers. But they can do much more than that for you as a contractor.
An ad agency can help you with decide where to place your ad, understand what will appeal to your target audience, find your target audience, develop public relations materials, and even create entire marketing campaigns.
In the hvac industry, the use of ad agencies by contractors and distributors is very rare. From my experience, it's the equipment and supply manufacturers that traditionally use ad agency services to help ...