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Article: Research Reports: Is the Supermarket Counter Next?(market research reports availability and services)(Brief Article)
- Article from:
- The Information Advisor
- Article date:
- September 1, 2001
CopyrightCOPYRIGHT 2001 Find/SVP. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market research and IT analyst reports from publishers like Gartner, IDC, and other high-profile research firms were once so hard to obtain that you needed to be a subscription client to even have the privilege of forking over the thousands of dollars for a report. Then the publishers made their reports available online to non-clients, but only via fee-based proprietary online services like Dialog and Lexis-Nexis and only with long embargo periods. Then, with the advent of the Internet, the publishers opened the door wider and allowed their reports to be sold on the Web, but just on their own sites and, for some, via business-oriented Web aggregators like International ...