Article: Puerto Rico Tourism Company Announces Innovative Steps to Stimulate Tourism.

- New Stimulus Package, Advertising Campaign and Appointment of

New Executive Director Reinforce Strong Commitment to Tourism Industry -

SAN JUAN, Puerto Rico, Nov. 7 /PRNewswire/ --

The Puerto Rico Tourism Company (PRTC) today announced a series of initiatives in its efforts to increase travel and tourism to the Commonwealth of Puerto Rico. The important steps designed to meet this goal include a stimulus package, featuring significant economic incentives both for tourists and the tourism industry; the launch of an advertising campaign promoting a new, sophisticated image; and the appointment of a new executive director charged with executing ...

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