|
|
Article: Chile: Fanaloza expands production.
- Article from:
- South American Business Information
- Article date:
- November 7, 2001
CopyrightCOPYRIGHT 2001 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Chile, Nov 5, 2001
Fanaloza, owned by Cisa (Ceramicas Industriales), is starting to produce sanitary bathroom items for high-income customers under the Briggs brand. Its goal is to reach a 30% market share in this segment and for 2002 increase by 10% its domestic sales, based on the US$35mil reached in 2001. Currently, Fanaloza is the only Chilean manufacturer of sanitary bathroom items and has a 75% market share concentrated in middle and lower income consumer products. With the new production lines, it will compete with imported brands like Kholer, American Standard and Roca. The new production lines did not required additional investment since the company's ...