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Article: Baby food finds formula for new product success.
- Article from:
- Prepared Foods
- Article date:
- January 1, 1989
- Author:
CopyrightCOPYRIGHT 1989 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Baby food finds formula for new product success
Today's working mothers baby their babies (and themselves) with premium infant food in convenient, single-serve portions. * Who should be served, the baby or its parents? Baby food producers take both of these consumers into consideration when they develop a new product. The packaging, formulation, and price may appeal to the parent who purchases the item, but it's the taste that must appeal to the infant.
Baby food took a giant leap in new product development last year. According to Gorman's New Product News, baby food makers introduced 10 new products in 1987 and a whopping 55 in 1988.
This ...