Article: Technology takes on health and safety concerns.

Technology takes on health and safety concerns

Whether it is health claims, pesticide residues or food additive concerns, the major focus in ingredient technology has shifted to cleaning up food ingredient labels without sacrificing quality. * Given a choice between a traditional food and a perceived healthier alternative with the same eating qualities, consumers will pay for health.

Consumer health and nutrition concerns are pushing many companies to reevaluate their ingredient and nutritional labels and to seek "natural" ingredient strategies that maximize the perceived wholesomeness of their products.

Fat and cholesterol

Heart ...

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