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Article: Selling idea of freedom is most important assignment for Beers.(new undersecretary of state for public diplomacy )(Brief Article)
- Article from:
- Advertising Age
- Article date:
- November 5, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The debate goes on: Can (or should) the advertising industry play a key role in shaping the way people around the world think of us? Do the same skills used in selling soapsuds qualify ad people to develop worldwide propaganda material?
Through the years, various ad execs advocated such a mission for the industry, but found few takers for the idea. During World War II, it was a newsman, not an adman, who ran the propaganda arm of the U.S. government, the Office of War Information.
Frank Rich, The New York Times columnist, wrote a gloomy piece the other week on how badly the war was going, and he ended it with a swipe at Char-lotte Beers, our new ...