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Article: Sargento Foods to Offer Specialty-Cheese Line through Catalogs, Internet.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 12, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
Nov. 12--Sargento Foods Inc., known for selling packages of shredded cheese in supermarkets, is launching a new business that sells high-end specialty cheese through catalog orders and the Internet.
Plymouth-based Sargento hopes to break into the food gift industry, which sells gourmet items through such catalogs as Swiss Colony or Harry and David.
It's a big departure for Sargento, which buys bulk cheese and then slices, shreds, packages and sells it through supermarkets, convenience stores and other mass outlets.
The new venture will be called Sargento ...