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Article: Marketers rethink promotional mailings after anthrax attacks.(Arts and Lifestyle)
- Article from:
- The Boston Herald
- Article date:
- November 13, 2001
- Author:
CopyrightCOPYRIGHT 2001 Boston Herald. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For corporate America, the days of wine and roses seem over.
One of many benefits of working for a media conglomerate has always been the sheer amount of swag that came over the transom.
Stories get spiked, sources got mute, but the mail always came through. Beyond the press invitations, we often received unsolicited items that were perfect for consumption or regifting: microbrews, cameras, dolls, amusing merlots.
Homeruns sent a box of food. Drugstore.com mailed a package of cosmetics. The Washington State Apple Association offered red delicious apples.
But lately, the stuff one PR pro calls "trinkets and trash" virtually has dried ...