Article: When a Pizza Craving Hits, a Burger Just Doesn't Cut It.

Pizza Hut(R) 'Pizza Deprivation' Study Finds Pizza Fans at a Loss for A

Satisfying Substitute

DALLAS, Nov. 14 /PRNewswire/ --

It can happen at any time, day or night, in your home or walking down the street. Images of melted cheese and tangy tomato sauce on fresh-baked crust fill your mind. You can almost smell it. You've got a full-blown pizza craving. And you'll do almost anything to get your hands on a slice.

Now imagine that you've signed up for a "pizza deprivation study" and you've agreed to stay away from the pie for 30 days. That's what a group of high school- and college-age frequent pizza eaters agreed to do earlier this year so Pizza Hut could ...

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