Article: WPS creates new look with Designers Guild.(WestPoint Stevens' licensed bedding)(Brief Article)(Product Announcement)

NEW YORK -- The addition and subsequent unveiling of the new Designers Guild line of licensed bedding for the United States market by WestPoint Stevens may symbolize the beginning of a different design direction for the major mill.

Designers Guild, which had a working relationship with WestPoint for the major mill's European product offerings, was signed on for a larger, more expanded line for American consumers in February. This fall market was the first time the full breadth of the line was revealed. Done in a signature look of modern patterns complemented with bright, cheerful colors, the line is designed by founder and creative director Tricia Guild, who ...

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