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Article: Franchise referral networks: changing the way people and franchise opportunities find each other: could the face of franchising be changed by paid-on-performance referral networks? (FW Focus: Lead Generation).(Brief Article)
- Article from:
- Franchising World
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When asked, "Who is our ideal franchise prospect?" Paul Pieschel, senior vice president of franchise development for MotoPhoto and Bill Chaffee, vice president of franchise development for MAACO had some interesting answers. While both Paul and Bill would look for similar qualities such as management or sales experience, a certain level of cash liquidity and net worth, each added one unique qualifier.
Bill said his prospects have "a love affair" with the "'67 Ford Mustang." Paul's prospects have "a high interest in photography." Paul said, "Our prospects are people who were photographers for their high school year books, or had a dark room in their basement while ...