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Article: In the media spotlight: how to prepare for an interview: got your message points memorized? Know how to "bridge?" Don't fear media interviews. They're great opportunities to get your story before the public. (FW Focus: Marketing and Public Relations).(Brief Article)
- Article from:
- Franchising World
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Probably the worst thing a hotelier could ever hear is "Mike Wallace from 60 Minutes wants an interview." Most executives are uncertain on how to come to grips with an investigative reporter on the trail of a good story.
When faced with a fire you call the fire department. With a reporter, unless you have a public relations professional on staff, you can safely assume the worst. Why? Well, you're trekking through uncharted territory with the inability to learn its pitfalls or opportunities before the first question is asked. So, if you find yourself in this predicament, here's some advice that could help you weather even the toughest reporter's questions.