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Article: Burger King Corporation and eBay Announce First Loyalty Program in Fast Food Industry.
- Article from:
- Business Wire
- Article date:
- November 15, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Food Writers
MIAMI & SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 15, 2001
Burger King Corporation and eBay (Nasdaq:EBAY), the world's online marketplace, today announced their intention to enter into a multi-year agreement. The strategic alliance between the two companies will create the first Internet-based loyalty program in the fast food industry, which is scheduled to launch early next year.
Under the loyalty program, when BURGER KING(R) customers purchase certain food or drink items from BURGER KING(R) restaurants, they will earn "points" which can then be deposited and tracked on a co-branded BURGER KING(R) and eBay site. ...