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Article: Juggling the mix: as Jared's popularity grows, Subway diversifies its marketing message to keep his exposure from ballooning. (Storyboard).(Doctor's Associates Inc.; sandwich chain varies its advertising strategies; Jared Fogle; Messner Vetere Berger McNamee Schmetterer Euro/RSCG)(Brief Article)(Statistical Data Included)
- Article from:
- Chain Leader
- Article date:
- November 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At 6'2" and 425 pounds, Jared Fogle was the least likely Indiana University student to become a television star in 1998. Three years later and 245 pounds lighter, Jared is the defacto spokesman for Milford, Conn.-based Subway Restaurants and has a recognition rate of 83 percent in the United States. According to Princeton, N.J.-based The Gallup Organization, he has better name recognition than Harry Potter (71 percent), and more Americans can identify him than can name the teams who played in last year's Super Bowl (66 percent).
For those living a Jared-free life: Jared adopted a Subway-only diet while in college. He lost 190 pounds and was featured in the ...
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Article: Jared visits local Subways
St. Joseph News-Press;
April 11, 2003 ;
637 words
... ... something caught her eye through the window. "Oh my gosh," she said to her friend. "That's Jared, the Subway man." Jared Fogle, star of Subway's television commercials, visited St. Joseph's Subway locations Thursday to shoot some local ...
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