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Article: Taco Bell Media Official Tries to Transcend the Status Quo.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 15, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Tiffany Montgomery, The Orange County Register, Calif. Knight Ridder/Tribune Business News
Nov. 15--IRVINE, Calif.--Debbie Myers' job is to link Taco Bell's food to the hottest television shows, movies and other fads. Her target audience: young men.
As vice president of media services, entertainment and licensing, she decides which sitcoms to advertise on, what football games to sponsor, which video-game system to tie into, such as Taco Bell's promotion with Microsoft's Xbox, which hits retail stores today.
One could assume then that the 47-year-old former Fox Broadcasting Co. sales executive watches a lot of TV, schmoozes in glamorous ...