Article: Taco Bell Media Official Tries to Transcend the Status Quo.

By Tiffany Montgomery, The Orange County Register, Calif. Knight Ridder/Tribune Business News

Nov. 15--IRVINE, Calif.--Debbie Myers' job is to link Taco Bell's food to the hottest television shows, movies and other fads. Her target audience: young men.

As vice president of media services, entertainment and licensing, she decides which sitcoms to advertise on, what football games to sponsor, which video-game system to tie into, such as Taco Bell's promotion with Microsoft's Xbox, which hits retail stores today.

One could assume then that the 47-year-old former Fox Broadcasting Co. sales executive watches a lot of TV, schmoozes in glamorous ...

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