Article: IIAA Exec Sees Silver Lining In Market.(Independent Insurance Agents of America's Robert Rusbuldt)(Brief Article)

Recent dramatic changes in the insurance market will make it harder for clients to obtain insurance, but independent agents should see this as an opportunity to solidify relationships with companies and clients, an association executive said.

"We are in for a very, very rough ride," said Robert Rusbuldt, chief executive officer of the Independent Insurance Agents of America, during a panel discussion at the IIAA Hawaii InfoXchange. "What had been a good hard market has evolved into an emerging bad, hard market," he said.

Agents, however, should use this time as an opportunity to display their competitive advantage in finding coverage for clients, he ...

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