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Article: BRINGING BUSINESS ON BOARD: SUSTAINABLE DEVELOPMENT AND THE B-SCHOOL CURRICULUM.(Statistical Data Included)
- Article from:
- Journal of Business Administration and Policy Analysis
- Article date:
- January 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Journal of Business Administration. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SCOPE AND OBJECTIVES OF THIS VOLUME
The goal of achieving sustainable development is arguably the greatest challenge mankind has ever faced, requiring a concerted joint effort among consumers, business and government. It can be argued that if sustainable development is indeed to be achieved, then the sine qua non is the education of the emerging business elite in the fundamental principles of sustainable development, for only with the active engagement of the business community is there any realistic hope that our economic, social, and ecological systems can achieve sustainability. This will require early exposure to the core concepts by embedding them in ...