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Article: PATAGONIA, INC.
- Article from:
- Journal of Business Administration and Policy Analysis
- Article date:
- January 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Journal of Business Administration. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At Patagonia, Inc., headquartered in Ventura, California, catering to Alpine and other outdoor enthusiasts means much more than just designing and selling the highest-quality outerwear. It means making a deep commitment to pressing environmental and social concerns as well. By developing an environmentally conscious corporate culture and supporting the environmental causes and groups its customers care most about, Patagonia has hit upon a winning business formula that sets it apart from all other outerwear marketers, and stands as a shining example for all environmentally minded businesses. Their "doing well by doing good" strategy is paying off in stellar sales and ...