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Article: Intimate Apparel Council schedules Lingerie Week.
- Article from:
- WWD
- Article date:
- October 5, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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INTIMATE APPAREL COUNCIL SCHEDULES LINGERIE WEEK
NEW YORK -- The Intimate Apparel Council plans to hold the first industrywide Lingerie Week April 23-29 to heighten consumer awareness of the industry and its products.
The council hopes to garner consumers' attention -- and dollars -- with advertising, store displays and full-price promotions in every category of intimate apparel, from foundations to loungewear to innerwear accessories.
"The average American woman is not tuned into lingerie. She still considers it in a very unemotional way," said Dave Gustafson, president of SLT, a sleepwear manufacturer formerly known as Slumbertogs, and chairman ...