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Article: The changing face of National Savings.(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- November 2, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In an attempt to dramatically increase sales. National Savings is poised to exploit its database with its biggest even change in strategy. But is it attempting to do too much, too quickly? Glen Mutel reports
National Savings, like most national institutions, isn't traditionally associated with aggressive marketing tactics. However, this looks set to change following last week's announcement of an abrupt change in policy.
In response to the threat posed by new investment schemes, the Government agency which is attached to the Chancellor of the Exchequer, has decided to take greater advantage of its 30 million-strong database.
With the aid of ...