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Article: DOING GOOD IS GOOD FOR BUSINESS.(corporate social responsibility)
- Article from:
- Communication World
- Article date:
- October 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's not a new concept, although in the last two decades, corporate social responsibility has gained greater attention as an establishing business value for some new companies and as a lasting core business value for others. Corporate social responsibility today appears to be more about the mission than about individual company owners or their companies.
What Is Corporate Social Responsibility?
Corporate social responsibility (CSR) refers to business decision-making based on ethical values, compliance with legal standards, and respect for communities, their citizens and environment. Business for Social Responsibility defines CSR as "operating a business ...