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Article: Johnson Controls Launches National Advertising Campaign for OPTIMA(R) Batteries, Featuring Tim Allen's Voice.
- Article from:
- PR Newswire
- Article date:
- November 21, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILWAUKEE, Nov. 21 /PRNewswire/ --
Johnson Controls, Inc. (NYSE: JCI) will launch its year-long advertising and promotional campaign for OPTIMA(R) Batteries with national television spots on November 22, during the NFL's Thanksgiving pre-game and game broadcast of the Green Bay Packers vs. the Detroit Lions on the FOX network. The campaign includes television and radio commercials that feature the voice of Tim Allen.
"More Power" is the message OPTIMA Batteries delivers through this new advertising and promotional campaign. The television and radio spots highlight the power of OPTIMA(R) Batteries in an entertaining way. "In addition to reaching ...