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Article: Colored hair extends to all generations. (International).
- Article from:
- Household & Personal Products Industry
- Article date:
- November 1, 2001
CopyrightCOPYRIGHT 2001 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* JAPAN: The $157 million market for home hair coloring kits is on the rise, especially among seniors. To target all consumers and boost at-home hair color sales, hair manufacturers are launching new products with less ammonia. Nihon L'Oreal KK added three new colors to its Feria 3D color series in September that are designed to give hair a glossy sheen. Kao Corp. introduced Lavenus hair color, a non-ammonia, odorless hair dye. ...
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... ... women who don't want their mother's hair color," said Franz. "They grew up with ... where they haven't been before with hair color." So convinced is Clairol that Revitalique can rewrite the rules for drugstore hair color that it is predicting the line will have ...
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