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Article: AA pressurises government over gambling ads watchdog.
- Article from:
- Marketing Week
- Article date:
- November 8, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Advertising Association (AA) is calling on the Government to drop plans to set up a new watchdog to oversee the advertising of gambling products and premises.
A report published by the Gambling Review Body in July proposes scrapping adverting restrictions on the gambling industry, which would pave the way for betting shops and casinos to advertise on TV and radio. The report also proposes setting up a body called the Gambling Commission to regulate the ads.
But while the AA supports deregulation in the sector, it says that introducing a new advertising watchdog would confuse both consumers and industry players, such as betting shops and casinos.
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