|
|
Article: Smart Ones sponsors USFSA.(United States Figure Skating Association)(Brief Article)
- Article from:
- Frozen Food Age
- Article date:
- November 1, 2001
CopyrightCOPYRIGHT 2001 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Heinz Frozen Food Company's Smart Ones brand recently teamed up with the United States Figure Skating Association (USFSA) and ABC Sports to become a sponsor, giving the label naming fights to a premier USFSA international competition, Smart Ones Skate America.
"Smart Ones is proud to be sharing the ice with the United States Figure Association," says William R. Johnson, chairman, president and CEO of the H.J. Heinz Company. "This is a smart opportunity because it supports world class figure skating while providing a prestigious high-profile platform for reaching consumers, especially women who want to maintain a healthy and balanced lifestyle."
The ...