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Article: Eighty-Six Percent of FORTUNE 500 Companies Utilize Toll-free Numbers; 50% of These are Vanity Numbers, Study Finds.
- Article from:
- Business Wire
- Article date:
- November 29, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
BURLINGTON, Vt.--(BUSINESS WIRE)--Nov. 29, 2001
Toll-free numbers are being used by a vast majority of FORTUNE 500(SM) companies; a study released by Response Marketing Group found that 86% of companies on the FORTUNE 500(SM) list utilize toll-free numbers. Of these companies, 50% have a vanity number (numbers that translate into words for easy recall).
Researchers have found that a properly managed toll-free number offers four principal benefits to a company: it confirms customer service orientation; it reduces customer service costs; it increases customer information; and it overcomes area code confusion. All of these factors ...