Article: Eighty-Six Percent of FORTUNE 500 Companies Utilize Toll-free Numbers; 50% of These are Vanity Numbers, Study Finds.

Business Editors

BURLINGTON, Vt.--(BUSINESS WIRE)--Nov. 29, 2001

Toll-free numbers are being used by a vast majority of FORTUNE 500(SM) companies; a study released by Response Marketing Group found that 86% of companies on the FORTUNE 500(SM) list utilize toll-free numbers. Of these companies, 50% have a vanity number (numbers that translate into words for easy recall).

Researchers have found that a properly managed toll-free number offers four principal benefits to a company: it confirms customer service orientation; it reduces customer service costs; it increases customer information; and it overcomes area code confusion. All of these factors ...

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