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Article: TRUE COLORS? SUPPLIERS GRAPPLE WITH HOW TO PROMOTE AMERICAN-THEMED RUGS WHILE SHOWING RESPECT.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 15, 2001
- Author:
CopyrightCOPYRIGHT 2001 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-The patriotic fervor enveloping the country in reaction to the terrorist attacks raises unusual marketing questions for rug suppliers.
Suddenly, making home furnishings seemed so irrelevant to some suppliers, who reported wishing they had chosen to be firefighters instead. Then there were the flags being draped everywhere. Customers want flags for their cars, clothes and homes, but some rug suppliers wondered, where do you draw the line between patriotic and opportunistic?
In these economic times, everyone agreed a trend that gets consumers to open their wallets could be a big boost. But patriotism, in the wake of so much pain and suffering in ...